Mini
Mini
Mini who are owned by BMW Group are one of the widely recognised automotive brands of the world. They are famous for small compact design, ease of use and simplicity. Their current website did not reflect these values and they wanted to refresh their online presence.
Oveview
Utilising a mobile first approach we removed all dependencies on flash and crafted the UI with as little chrome as possible so that the content could take centre stage. This approach was more about flow - quick ways for users to fork off into other areas of the site and back again.
